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Author

Paul Gillin

Paul Gillin is the Senior Editor for Wikibon’s micro-analysis team. He is the author of five books and more than 300 articles on the topic of social media and digital marketing. Gillin has 23 years experience in tech journalism, including his time as founding editor-in-chief of B2B technology publisher TechTarget as well as editor-in-chief and executive editor of the technology weekly Computerworld. He is a Senior Research Fellow at the Society for New Communications Research and a member of the Procter & Gamble Digital Advisory Board.

Security

How organizations can combat AI-equipped attackers

By Paul Gillin
Assuming that artificial intelligence is poised to become a standard part of the cybercriminal’s toolbox, what can organizations do to protect themselves? Experts say doubling down on the basics is the best defense. AI doesn’t…

Cloud

Salesforce’s sales and service clouds get GPT support

By Paul Gillin
Salesforce Inc. today said it’s adding generative artificial intelligence capabilities to its Sales Cloud and Service Cloud applications that focus on customer interaction. Sales GPT uses technology for such purposes as automatically generating customer…

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